Resources
Virginia Audio Collective Promo Exchange
The VAC Promo Exchange is a bank of promos for UVA and local podcasts to trade in order to grow their audiences.
One of the best (free) ways to grow your podcast audience is through promotional exchanges or "promo swaps." These can take a few different forms, but one of the easiest ways to promote your podcast is to air a short (typically less than 1 minute) promo for another show on your show. In return, that show airs a short promo for your show. The goal of the VAC Promo Exchange is to make these connections as easy as possible.
If you would like to participate in the VAC Promo Exchange, here's how it works:
Mosey on over to this form and fill in your show's information. (you can go ahead and submit without a promo ready to go)
Make a recorded promo & and write a script for a host-read version of your promo. Not sure where to start? Check out this new promo guide with examples: How to Make a Great Podcast Promo
We will send you an email if your show is accepted.
If you submit your show to the Promo Exchange, the expectation is that you will include a promo for another show on a regular basis. So if your show comes out every other week or once a month, please include a promo in every episode. If your show comes out more frequently than that, you only need to include a promo once every other week.